More Than Followers · A product by Aevios ConsultingA brand offers €300 for one Reel, three months of paid usage and a restriction on competing brands. Would you accept?
This is a fictional example. The fee does not give you enough information to decide. Start with the commitment behind it.
1. What am I delivering?
List each piece of content, its format, the deadline and the revisions included. Clarify whether the brief also expects raw footage, extra versions or another edit. If the scope changes, return to the agreement before starting the extra work.
2. How can the brand use the content?
Ask which channels and territories are included, how long the usage lasts and whether the brand intends to run paid advertising. Creating a video, publishing it to your own audience and allowing another business to reuse it are different parts of a commercial offer. Put the requested rights beside the deliverables when you assess it.
3. What am I agreeing not to do?
If the brief includes exclusivity, clarify which competing brands or categories it covers and when the restriction starts and ends. Consider the other work that could be affected. The significance depends on your circumstances, so a fee that works for one creator may not suit another.
4. When do I get paid?
Clarify the payment terms and any approval or invoicing steps. Compare the payment timing with the work and costs you will incur. Do not rely on assumptions left over from a previous collaboration.
5. Does the opportunity fit my business?
Consider the reward, demands, restrictions and future implications together. A reasoned answer might be yes, yes if particular terms change, not yet, or no. You do not have to treat every enquiry as an opportunity you must accept.
Same €300 fee, different terms
Paid usage. Keep the Reel and its fee the same. Posting on the brand’s own social channels and granting three months of paid advertising are different commitments. Ask where the ads will run and for how long. Then decide whether to quote for the paid usage separately.
Exclusivity. Keep the Reel and its fee the same again. Compare an offer with no restriction to one that prevents you from working with defined competitors. Ask which brands and dates are covered, then consider the work you could lose. You can accept a defined scope, counter with narrower terms or decline if the restriction makes the offer unsuitable.
A useful clarification request
“Before I confirm, please specify the deliverables and revisions, the channels, territory and duration of usage, whether paid advertising is included, the competing-brand restriction and the payment terms.”
A structured way to assess an offer
MORE THAN FOLLOWERS Intermediate brings together VALUE + CHOICE, two interactive digital PDF workbooks. VALUE helps you clarify the commercial scope and create a Value Map. CHOICE helps you assess the opportunity and complete a Deal Decision Sheet. The standalone package is €79.99 and contains 56 pages across the two workbooks. It is self-guided, with no video course, membership or personal consulting included.
Explore VALUE + CHOICE: the Intermediate package
Keep the five questions for your next brand enquiry. The aim is a clearer decision, not a promised negotiation or income outcome.