More Than Followers · A product by Aevios ConsultingThe offer. €1,000 for one Reel, three months of ad rights and a ban on working with competitors.
In this fictional example, I’d counter. If €1,000 is the ceiling, I’d offer a smaller package at the same fee.
My €1,000 counteroffer
- One Reel.
- 30 days of Instagram ads from the brand’s account, in one agreed market.
- No exclusivity. I’d stay free to book work with other brands.
The brand still gets the Reel and a month to run it as an ad. I keep the option to license more usage later and take other bookings. If the brand needs the full three months or exclusivity, I’d quote those separately once it defines the scope.
What I’d say back
Thanks for the brief. For €1,000, I can offer one Reel and 30 days of Instagram ads from your account in one agreed market, with no exclusivity. If you need three months or a competitor restriction, send me the markets, dates and list of competitors you want covered and I’ll quote for that scope.
Have an offer of your own?
Use the Value Map and Deal Decision Sheet to work through the fee, rights and restrictions before you reply.
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